The site must not be behind a login or access wall
The requirementstatement
The brand website must be publicly reachable without authentication.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TwilioTCRBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A reviewer with no account cannot assess a site they cannot open, so an SSO or password wall is functionally identical to a site that does not exist. This is a distinct code from a broken site because the fix is different: expose a public surface rather than repair anything.
How to fix itremediation
Publish a public marketing site describing the business, even where the product itself sits behind a login. Where the opt-in genuinely lives inside the authenticated area, supply a screenshot of it instead.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30921 | Yes |
Rules you will hit next
6 other rules read brand website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKINGWEB-017The site must not be gated by geo, bot challenge or app wallBlockingBLOCKINGWEB-022A login-gated product needs a public description pageBlockingBLOCKINGWEB-024The site must not look inauthenticBlockingBLOCKING
WEB-021 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.