A login-gated product needs a public description page
The requirementstatement
Where the brand's service genuinely sits behind a login, a public page describing the business and its messaging programme is required.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Plenty of legitimate businesses are entirely authenticated products, and rejecting them outright would be wrong. The requirement is a public surface a reviewer can read — not that the product itself be open.
How to fix itremediation
Publish a public marketing or about page describing what the business does, who it serves, and what the SMS programme sends, and register that URL as the brand website.
Rules you will hit next
6 other rules read brand website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKINGWEB-017The site must not be gated by geo, bot challenge or app wallBlockingBLOCKINGWEB-021The site must not be behind a login or access wallBlockingBLOCKINGWEB-024The site must not look inauthenticBlockingBLOCKING
WEB-022 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.