The site must not be gated by geo, bot challenge or app wall
The requirementstatement
A geo-gate, bot challenge, captive portal, or app-install wall blocking the reviewer is rejected.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Vetting fetches from a US datacentre IP, which aggressive bot protection frequently blocks outright. The site works perfectly for customers and returns a challenge page to the reviewer, so the failure is invisible from the brand's side.
How to fix itremediation
Allowlist datacentre traffic for the policy and opt-in pages, or lower the bot-protection level on them. Confirm the pages load from a cloud IP, not just from your office.
Rules you will hit next
6 other rules read brand website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKINGWEB-021The site must not be behind a login or access wallBlockingBLOCKINGWEB-022A login-gated product needs a public description pageBlockingBLOCKINGWEB-024The site must not look inauthenticBlockingBLOCKING
WEB-017 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.