Political content on the site forces the political use case
The requirementstatement
Where the website, description, or samples carry political-campaign content, the political use case must be used.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website + campaign.usecase
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRAT&TT-Mobile
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Political messaging requires external vetting recognised by both major carriers, and that requirement is meaningless if the category can be avoided by choosing a different label. Reviewers therefore assess the content, not the selection.
How to fix itremediation
Register under POLITICAL on a NON_PROFIT brand with political vetting imported, or remove political content from the programme entirely.
A compliant exampleexample
Use case: POLITICAL, on a NON_PROFIT brand with Campaign Verify vetting.
Rules you will hit next
2 other rules read brand website + campaign.usecase. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-057Website content must be consistent with the declared use caseBlockingBLOCKINGWEB-063Charitable solicitation on the site forces the charity use caseBlockingBLOCKINGWEB-001A brand website URL is requiredBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKING
WEB-064 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.