A newly registered domain is scored as higher risk

The requirementstatement

A recently registered, disposable or short-lived domain raises the risk score on the brand, independently of what the site contains.

Severityseverity: HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.website domain registration date
Where it liveslayer: WebsiteWEBSITE
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: Twilio
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Fraudulent registrations need a domain, and the cheapest one is bought the same week. No provider publishes a threshold, so this is scored rather than refused — which is worse to be on the wrong side of than a rejection, because the brand verifies and then quietly underperforms with no finding to point at. A genuinely new business is in exactly the same position and can do nothing about it.

How to fix itremediation

Where the business owns an older domain, register that one. Where it does not, expect slower vetting and stronger scrutiny of everything else, and make the rest of the registration corroborate the business as heavily as it can — matching contact details, a published address, an active social presence.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twiliogen2	30961	Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

How old is this domain — and if it is only weeks old, have you planned for a slower vet rather than a resubmission?

1Check the registration date in your registrar account or a public WHOIS lookup.
2Where the business owns an older domain, register that one instead.
3Where it does not, make the rest of the record corroborate the business as heavily as it can: matching contact details, a published address, an active social presence.

What wrong looks like: Nothing is refused. The brand verifies and quietly underperforms, and resubmitting an unchanged registration produces the same score — no form edit changes a domain's age.

Notesnotes

Absorbs WEB-086, which states the same signal together with its remediability: no form edit changes a domain's age. We run no WHOIS lookup, so the user is the one who has to know how old their domain is — and if it is weeks old, to plan for a slower vet rather than resubmitting into the same score.

Rules you will hit next

Other website rules at the same severity. A registration is judged as a whole, not rule by rule.

WEB-018The site must be readable in EnglishHighHIGH WEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGH WEB-026The site must look established rather than erected for the registrationHighHIGH WEB-028A campaign landing page is not the brand websiteHighHIGH WEB-030E-commerce brands need a published catalogHighHIGH WEB-032The business name must be visible on the page, not only in the markupHighHIGH

All website rules

WEB-081 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.