No hate-group brand
The requirementstatement
The brand website must not host or promote the identity, materials or fundraising of a hate group.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- BandwidthCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
CTIA names hate groups as a category carriers will not carry, and the assessment is of the organisation rather than of any particular message — so nothing in the campaign can rescue it. Public listings are consulted alongside the site, which means a brand can be refused on an identification it has never seen and cannot argue with inside the registration.
How to fix itremediation
This category cannot be registered. Where the brand is a research, journalism or advocacy organisation whose site quotes such material to counter it, say so in the campaign description and expect the registration to be reviewed by a person.
Notesnotes
Judged partly from external listings the product does not hold, so a PASS here is a PASS on the retrieved content only. Ranked alongside WEB-122 as a refusal rather than a finding.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKINGWEB-130No high-risk financial services on the siteBlockingBLOCKING
WEB-123 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.