No cannabis, CBD, hemp or kratom content anywhere on the site
The requirementstatement
The brand website must not host or promote cannabis, CBD, hemp, kratom, dispensary or drug-paraphernalia content.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- TwilioBandwidthTelnyxAWSTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The industry applies federal law where federal and state law diverge, so a fully licensed dispensary in a legal state is refused exactly like an unlicensed one — and this is the rule that surprises operators more than any other, because everything about their business is lawful where they stand. The screen covers the whole site rather than the landing page, so a wellness retailer with one CBD line fails on that line.
How to fix itremediation
This category cannot be registered for 10DLC in the US regardless of state licensing. Removing the product pages does not help while the business is the dispensary; the refusal is on the brand.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30940 | No |
| Bandwidth/DCA | 701 | No |
Notesnotes
AWS marks the category non-remediable, and Telnyx extends the prohibition to shipping services for these products and cites a T-Mobile fine. State legality is irrelevant to the outcome and saying so early saves the appeal.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKINGWEB-130No high-risk financial services on the siteBlockingBLOCKING
WEB-128 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.