No gambling content on the site
The requirementstatement
The brand website must not host or promote casino, sportsbook, lottery or online gambling content.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- AWSBandwidthTelnyx
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Gambling is banned by some providers and routed to a special use case by others, so the safe default is refusal — and the split is invisible from outside, which is how a licensed operator ends up registering into a destination that will not take it. The consumer harm behind the strict reading is the same one age gates exist for, arriving on a device with no gate in front of it.
How to fix itremediation
Confirm before registering whether your destination offers a gambling or sweepstakes use case; several refuse the category outright. Where one exists, register under it rather than under marketing.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30944 | No |
Notesnotes
Telnyx allows a licensed-and-age-gated carve-out and AWS marks the category non-remediable. Strictest kept. The message-side twin is MSG-GAMBLING.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-130No high-risk financial services on the siteBlockingBLOCKING
WEB-129 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.