No firearms, ammunition or explosives sales on the site
The requirementstatement
The brand website must not host or promote the sale of firearms, ammunition, explosives or fireworks.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- TwilioBandwidthTelnyxT-MobileVerizon
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Two carriers treat firearms as age-gateable and two providers ban them outright, so the same site is registrable at one destination and refused at another — and a brand that builds around the permissive reading discovers the strict one at submission. The harm the strict reading protects against is a channel that reaches a phone without any of the checks a gun sale otherwise carries.
How to fix itremediation
This category cannot be registered under the strict reading the registry applies. Where the business sells instruction, membership or non-firearm goods, separate that site from the sales catalog and register the one with no purchase path.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30957 | No |
Notesnotes
Genuine divergence, not a strictness difference: T-Mobile §5.7 and Verizon treat firearms as age-gateable, Telnyx permits education-only content but bans sales, and Twilio and Bandwidth ban the category outright. The strict-superset model takes the outright ban as the default; a brand submitting only to a permissive destination should read this as a warning rather than a refusal.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKINGWEB-130No high-risk financial services on the siteBlockingBLOCKING
WEB-126 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.