No adult content on the site or any page it links to
The requirementstatement
The brand website must not host or promote adult, pornographic, escort or nudity content.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- TwilioAT&TBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Adult content is the category carriers refuse outright rather than gate, because the recipient of an unwanted message has no way to un-see it and the complaint goes straight to the carrier. The site is screened as well as the messages because the brand is what carries the traffic: a compliant booking campaign registered by an adult venue is refused on the venue, not on the campaign.
How to fix itremediation
This category cannot be registered for 10DLC in the US. There is no age gate or paywall that makes it registrable, and no re-framing of the campaign that separates it from the brand.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30953 | No |
Notesnotes
The message-side twin is MSG-SHAFT-SEX. Both are kept because they fail independently: this one fires on a clean campaign whose brand website carries the content.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKINGWEB-130No high-risk financial services on the siteBlockingBLOCKING
WEB-122 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.