A substituted profile must be a business page, not a personal one
The requirementstatement
A social profile standing in for a website must be a business page carrying the business name, a description of what it does, and contact information.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- substituted social profile type and content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWLAI · visionVISION
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would. Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- AWSTwilioZoom
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A personal timeline proves a person exists, which is not the question — the registration is asserting that a business exists and does what the campaign claims. The distinction matters most for the sole proprietors this route was built for, who often run the business from the account they already had, and who can fix it by converting the page rather than building a site.
How to fix itremediation
Convert the profile to a business or page account and fill in the name, the category, a description of the products or services, and a contact method. Done when the profile shows the registered business name and a way to reach it without sending a direct message.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30490 | Yes |
Notesnotes
Absorbs BRD-138. Readable either from the crawled profile text or from a screenshot, which is why it is dual CRAWL + VISION rather than vision-only.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-018The site must be readable in EnglishHighHIGHWEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGHWEB-026The site must look established rather than erected for the registrationHighHIGHWEB-028A campaign landing page is not the brand websiteHighHIGHWEB-030E-commerce brands need a published catalogHighHIGHWEB-032The business name must be visible on the page, not only in the markupHighHIGH
WEB-146 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.