No infringing content on the site
The requirementstatement
The brand website must not host or promote content that infringes another party's intellectual property.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- CTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
- In forceeffectiveFrom / effectiveTo
- From 2025-01-01
Why this rule existsrationale
CTIA added this in SCMH v1.9, and it reaches messaging because a link in a text message is a distribution channel like any other — the rights holder's complaint arrives at the carrier. Small businesses trip it with stock imagery they did not license and fonts or music lifted from elsewhere, none of which they would describe as infringement.
How to fix itremediation
Replace unlicensed media with material you hold a licence for, and remove third-party marks you are not authorised to use. Done when every image, font and logo on the site traces to a licence or to your own work.
A compliant exampleexample
Swap an unlicensed press photo on the home page for your own photography of the Mission St roastery.
Notesnotes
New in CTIA SCMH v1.9. `effectiveFrom` is set to the start of 2025 because the catalog records the version rather than a publication date, and dating it earlier would apply a requirement before it existed.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKING
WEB-141 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.