The verification number must be a real US or Canadian mobile

The requirementstatement

The sole-proprietor mobile number must be an active US or Canadian wireless number in E.164 that can receive SMS.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
brand.mobile_phone
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
External recordEXTERNAL_DATA
The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass
Wait on someone elseTERMINAL_EXTERNAL
Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities
TCRTwilioTelnyxVonage
When it appliesapplicabilityText
Applies when the brand is a sole proprietor.

Why this rule existsrationale

This number is the entire identity check on this tier — there is no tax record behind it — so it has to be a handset a person answers, not a landline, a VoIP line, or a number from the platform being registered on. A business owner who supplies their office number gets no OTP, no error, and a brand that stays UNVERIFIED with nothing on the form to explain it.

How to fix itremediation

Supply the owner's personal mobile in E.164 — +1 followed by ten digits — and have the handset to hand when the registration is submitted. Send yourself a test text first if you are unsure the line receives SMS.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
TCR551Yes
Twilio30751Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Is the verification number a genuine wireless line on a US or Canadian consumer carrier, able to receive SMS today?

  1. 1Text the number from another phone and confirm it arrives on a handset.
  2. 2Rule out the three lookalikes: an office VoIP line, a Google Voice number, and a number issued by a messaging provider. All three look correct in the field and none will complete the OTP.
  3. 3Enter it in E.164 — +1 followed by the ten digits.

What wrong looks like: The owner supplies the office number. No OTP arrives, no error is shown, and the brand sits UNVERIFIED with nothing on the form to explain why.

Notesnotes

The line type is a carrier lookup we cannot run. What the user has to confirm themselves is that the number is a genuine wireless line on a US or Canadian carrier: office VoIP numbers, Google Voice numbers and numbers issued by a CPaaS all look correct in the field and none of them will complete the OTP.

Rules you will hit next

One other rule reads brand.mobile_phone. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

All brand rules

BRD-070 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.