Do not move suspended traffic onto a new brand

The requirementstatement

Traffic under suspension or carrier review must not be migrated to a new brand or campaign.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: the brand or campaign migration
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: Human checkHUMANPost-submissionUNDETECTABLE_PRE_SUBMISSION; Only someone holding the document or making the call can settle it. Ekas tells you exactly what to look at. The subject does not exist yet at submission time: a reply window, an expiring PIN, a queue position. Reported with its deadline.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: Twilio
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Re-registering to escape a suspension is read as evasion rather than as remediation, and it escalates from a suspended campaign to a terminated account — a far worse outcome than the original finding. It is a natural move under pressure: the campaign is blocked, a new brand takes a day, and the send is due.

How to fix itremediation

Work the suspension where it is: answer the carrier review, correct what it identified, and appeal. Do not register a replacement brand or campaign while a review is open, and tell whoever is under deadline pressure why.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twilio	21731	No

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Is there any open suspension or carrier review against this business right now?

1Check the account for open reviews before registering any replacement brand or campaign — nothing in a new registration reveals an old suspension.
2Where one is open, work it where it is: answer the review, correct what it identified, appeal.
3Tell whoever is under deadline pressure why a new registration is not the way out.

What wrong looks like: The campaign is blocked, a new brand takes a day, and the send is due. Re-registering reads as evasion and escalates a suspended campaign into a terminated account.

Notesnotes

Nothing in a new registration reveals that an old one is suspended, so this is a rule the user has to apply themselves. What they must do is check whether any open suspension or carrier review exists on the account before registering a replacement — and if one does, treat the registration as unavailable until it is resolved.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING BRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING

All brand rules

BRD-199 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.