Appeal a missing status attribute even on a verified brand
The requirementstatement
A VERIFIED non-profit or government brand must still appeal where its tax-exempt or government attribute is missing.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- the optional attributes + the appeal
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies when the brand is a non-profit and government.
Why this rule existsrationale
Verification and the status attribute are separate outcomes, and only the second one opens the use cases and the throughput the classification exists for — so a brand can be VERIFIED, look entirely healthy, and still be treated as an ordinary commercial sender. Nobody appeals a brand that passed, which is exactly why this sits unnoticed for months.
How to fix itremediation
Check the brand record for the tax-exempt or government attribute once verification completes. If it is missing, file an appeal in that category with the IRS determination letter or the authorising statute attached — do not re-register. Done when the attribute reads back on the brand.
A compliant exampleexample
tax_exempt_status: 501(c)(3) present on the brand record after verification — not merely claimed on the form
Notesnotes
Absorbs OPS-326, which states which identity statuses can be appealed and for which entity types. The check reads what the registration declares; whether the attribute was actually SET by the registry is something the user has to read off the brand record after verification, and this rule is the reminder to go and look.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-263 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.