Every brand field must be within its maximum length
The requirementstatement
Each brand text field must be within the strictest cap its downstream targets enforce.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- all brand text fields
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TelnyxTCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Over-long values are truncated or rejected depending on the provider, and Bandwidth applies the cap at provisioning rather than at vetting — so a brand can verify successfully and then fail when numbers are attached to it, which is the point at which nobody is looking at the brand record any more.
How to fix itremediation
Shorten the named field to its cap. Where a legal name genuinely exceeds 100 characters, use the first line of the IRS-registered name — that is what BRD-007 asks for anyway. Done when every field is inside its limit.
A compliant exampleexample
company_name: Acme Coffee Co, LLC — 19 of 100 characters
Notesnotes
Caps are the strictest across the documented targets, which is Telnyx for most fields: displayName, companyName, email, street, city, website ≤100; ein, phone, state ≤20; postalCode, stockSymbol ≤10; country exactly 2. TCR is looser on several, so a value inside these passes everywhere.
Rules you will hit next
2 other rules read all brand text fields. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-269No emoji in any brand fieldBlockingBLOCKINGBRD-271Brand content must be submitted in EnglishHighHIGHBRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING
BRD-267 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.