Brand contact fields must contain no spaces
The requirementstatement
The brand contact email and phone fields must contain no whitespace.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.email + brand.phone
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TelnyxTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A trailing space survives a copy-paste and is invisible in the field, and the registry compares these values as strings — so the address that looks identical to the one on file does not match it. It is the defect users are least able to see, which is why it is worth catching mechanically rather than asking them to look again.
How to fix itremediation
Strip every space from the email and phone fields, including leading and trailing ones. Done when neither value contains a space character anywhere.
A compliant exampleexample
email: support@acmecoffee.com · phone: +14155550134
Common mistakespitfalls
- Pasting from a spreadsheet or a PDF is where the trailing space comes from, and the field will look correct in every screenshot you take of it.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-268 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.