Controlled substance, prescription drug and pyrotechnics brands are not carried
The requirementstatement
A brand whose business is controlled substances, prescription drugs, or fireworks and pyrotechnics must not be registered for A2P messaging.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.vertical + brand fields + website content
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- SinchBird
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
A brand whose business is controlled substances, prescription medicines or pyrotechnics cannot be registered. A licensed pharmacy or provider messaging its own patients about their own care should describe the programme in exactly those terms, since that is what the carve-out turns on.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Sinch | 7005 | No |
Rules you will hit next
6 other rules read brand.vertical + brand fields + website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-284 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.