Get-rich-quick, work-from-home and MLM brands are not carried
The requirementstatement
A brand whose business is get-rich-quick, work-from-home, multi-level marketing, mystery shopping or risky investment schemes must not be registered for A2P messaging.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.vertical + brand fields + website content
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- VonageSinchBird
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
These business models cannot be registered for A2P messaging. Where a legitimate product business has been mistaken for one, remove income and earnings claims from the brand description and the site — but if the model itself is recruitment-driven, no rewording makes it eligible.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Sinch | 7002 | No |
Rules you will hit next
6 other rules read brand.vertical + brand fields + website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-283 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.