Evidence links must keep working after approval
The requirementstatement
Hosted evidence URLs must stay reachable for the life of the campaign, not only until it is approved.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- hosted evidence URL
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The evidence is what you rely on when a complaint arrives, which is typically long after approval — and by then the share link has expired, the CDN path has been reorganised, or the file was cleaned up as part of a migration. Approval is the point at which everyone stops thinking about these URLs, which is precisely why they rot.
How to fix itremediation
Host evidence on a path you control with no expiry, and re-check the links whenever the campaign is renewed or resubmitted. Done when the URLs are somewhere your own retention policy protects rather than in a share link.
Common mistakespitfalls
- A cloud-drive share link is the common failure: many expire on a schedule, and revoking one person's access can silently break it for everyone.
Notesnotes
Partly off-platform: we can fetch the URLs at scan time, but nobody can verify at registration that they will still resolve in a year. The user has to put the files somewhere durable and re-check them at renewal — the research marks the ongoing-monitoring half as an inference rather than a published rule, so it is surfaced as a warning with the check the user should run themselves, not as a finding against the submission.
Rules you will hit next
2 other rules read hosted evidence URL. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-067The hosted evidence URL must return the artifact, not an error pageBlockingBLOCKINGCMP-115A point-of-sale opt-in must show the sign the customer readHighHIGHCMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGH
CMP-068 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.