A point-of-sale opt-in must show the sign the customer read
The requirementstatement
A point-of-sale opt-in must supply a hosted photo of the signage, kiosk or tablet screen carrying the disclosure.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- hosted evidence URL
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · visionVISION
- Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- CTIATwilioTextUsHighLevel
- When it appliesapplicabilityText
- Applies when consent was collected by point of sale.
Why this rule existsrationale
An in-store opt-in leaves nothing on the web to inspect, so the photograph is the entire evidentiary record of what the customer was shown before they gave their number. Counter signage is also where disclosures are most often abbreviated for space — the frequency and rates lines are the first to go — which is exactly what the photo is there to reveal.
How to fix itremediation
Photograph the sign or the tablet screen where it stands, close enough to read every line of the disclosure, and host it at a public URL cited in the flow. Done when the disclosure text is legible in the image without zooming.
Common mistakespitfalls
- A photograph of the artwork file is not a photograph of the sign. Reviewers are checking that the disclosure is actually displayed at the point of collection, not that it was designed.
Rules you will hit next
2 other rules read hosted evidence URL. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-067The hosted evidence URL must return the artifact, not an error pageBlockingBLOCKINGCMP-068Evidence links must keep working after approvalHighHIGHCMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGH
CMP-115 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.