embeddedPhone must match whether samples contain phone numbers
The requirementstatement
The embeddedPhone attribute must be true when any sample contains a phone number, and vice versa.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.embedded_phone + campaign.sample[]
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Phone numbers inside message bodies are a filtering signal because they are a common redirection tactic, so the declaration must match reality. Several providers carve out a support number in the HELP reply, which is why this is graded below the link rule.
How to fix itremediation
Set the "messages contain phone numbers" flag to match your sample messages.
A compliant exampleexample
Samples contain 415-555-0134 → set "messages contain phone numbers" to true.
Notesnotes
A HELP-reply support number is an accepted exception at several providers; that carve-out is not yet modelled here.
Rules you will hit next
2 other rules read campaign.embedded_phone + campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-117A sample must contain a phone number when embeddedPhone is declaredHighHIGHMSG-116embeddedPhone must ignore the HELP support numberMediumMEDIUMCMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGH
CMP-PHONE-DECL is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.