Sample messages must not be duplicates
The requirementstatement
Sample messages must be materially different from one another.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[]
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TwilioTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Identical samples pad a field count without showing a reviewer anything about the program. This catches the exact-duplicate case cheaply in code; the harder question of whether two differently-worded samples are materially different is judged separately by MSG-SAMPLES-DISTINCT.
How to fix itremediation
Replace duplicated samples with genuinely different messages the campaign will send.
A compliant exampleexample
Each sample should describe a different scenario: a promotion, an order update, an event.
Rules you will hit next
6 other rules read campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-SAMPLE-COUNTAt least two sample messages are requiredBlockingBLOCKINGCMP-SAMPLE-LENEach sample message must be 20–1024 charactersBlockingBLOCKINGMSG-031Sample messages must be in EnglishBlockingBLOCKINGMSG-042Every message must identify who is sending itBlockingBLOCKINGMSG-171Messages must not harass, intimidate or threaten the recipientBlockingBLOCKINGMSG-210A political donation programme may not include gaming-related fundraisingBlockingBLOCKING
CMP-SAMPLE-DUP is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.