The description must name the registered business
The requirementstatement
The campaign description must name the registered legal name or the registered DBA.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.company_name + campaign.description
- Where it liveslayer
- Brand ↔ campaignCROSS
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- BandwidthInfobipAWSSinchPlivo
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The description is where a reviewer decides which business they are vetting, and one that never names the registrant leaves them matching a programme against a brand record on trust. It is the same defect as a wrong name and reads worse: a description naming nobody offers nothing to reconcile, so there is no way to establish that this campaign belongs to this brand at all.
How to fix itremediation
Open the description with the registered name — the one on the brand record, not a product or campaign nickname — and keep it there. Done when the first sentence names the same business the brand record does.
A compliant exampleexample
Acme Coffee sends weekly promotional offers to customers who opted in at checkout — not "We send weekly promotional offers to our customers".
Common mistakespitfalls
- A product or programme name is not the registered name: "Acme Rewards" does not match a brand registered as Acme Coffee Co, LLC unless Acme Rewards is the registered DBA.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 2006 | Yes |
| Infobip | 603 | Yes |
Notesnotes
The catalog grades this DETERMINISTIC + EXTERNAL_DATA because the strict form matches the description against the authoritative registry record. That lookup is not available here, so this rule settles the half that is: whether the description names the business the submission itself declares. A description agreeing with a brand record that is itself wrong is XBC-010 and CMP-037's territory.
Rules you will hit next
Other brand ↔ campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
XBC-001Sole proprietor brands may only run the sole proprietor use caseBlockingBLOCKINGXBC-002Charity use case requires a verified 501(c)(3) non-profit brandBlockingBLOCKINGXBC-003Political use case requires a non-profit brand with political vettingBlockingBLOCKINGXBC-004Emergency and public-safety use cases exclude sole proprietorsBlockingBLOCKINGXBC-005Sole proprietor brand and campaign both require a reference IDBlockingBLOCKINGXBC-006The brand must be verified before its campaign is submittedBlockingBLOCKING
XBC-014 is one of 13 brand ↔ campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.