Opt-out confirmation must acknowledge and must not promote
The requirementstatement
The opt-out confirmation must confirm no further messages will be sent, name the brand, and contain no promotional content.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_message
- Where it liveslayer
- Consent flowCONSENT_FLOW
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIAFCCTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The confirmation is the last message you are permitted to send, and using it to pitch a discount is treated as continuing to market to someone who just revoked consent. It is a Severity-0 style finding precisely because it happens after the consumer said stop.
How to fix itremediation
Reduce the confirmation to an acknowledgement: brand, confirmation that messages have stopped, and optionally how to get help. Remove any offer, discount, survey, or "are you sure" retention prompt.
A compliant exampleexample
Acme Coffee: you have been unsubscribed and will receive no further messages. Reply HELP for help.
Common mistakespitfalls
- "Sorry to see you go — here's 10% off if you stay" is a marketing message sent after revocation.
Rules you will hit next
5 other rules read campaign.optout_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-011Opt-out confirmation must be 20–255 charactersBlockingBLOCKINGMSG-081STOP confirmation must name the brand or programmeBlockingBLOCKINGMSG-082STOP confirmation must acknowledge the requestBlockingBLOCKINGMSG-083STOP confirmation must state no further messages will be sentBlockingBLOCKINGOPS-OPTOUT-CONF-ONLYOpt-out confirmation must be the only message sent after revocationBlockingBLOCKINGCON-008The live CTA and the declared message flow must say the same thingBlockingBLOCKING
CON-OPTOUT-CONFIRM is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.