STOP confirmation must state no further messages will be sent
The requirementstatement
The confirmation must state explicitly that the consumer will receive no further messages.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIAFCCTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Acknowledging the request and promising the consequence are different statements, and CTIA requires both. "We got your request" without "you will receive no more messages" leaves open whether anything actually changes.
How to fix itremediation
Add the forward-looking statement that no further messages will be sent, alongside the acknowledgement — CTIA requires both, and an acknowledgement alone leaves open whether anything changed.
A compliant exampleexample
Acme Coffee: you have been unsubscribed and will receive no further messages. Reply HELP for help.
Rules you will hit next
5 other rules read campaign.optout_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-OPTOUT-CONFIRMOpt-out confirmation must acknowledge and must not promoteBlockingBLOCKINGMSG-011Opt-out confirmation must be 20–255 charactersBlockingBLOCKINGMSG-081STOP confirmation must name the brand or programmeBlockingBLOCKINGMSG-082STOP confirmation must acknowledge the requestBlockingBLOCKINGOPS-OPTOUT-CONF-ONLYOpt-out confirmation must be the only message sent after revocationBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKING
MSG-083 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.