STOP confirmation must name the brand or programme
The requirementstatement
The opt-out confirmation must contain the registered brand or programme name.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A consumer who unsubscribes from several programmes needs to know which one just stopped. An anonymous confirmation leaves them unsure whether the right subscription ended, which produces a second opt-out attempt or a complaint.
How to fix itremediation
Start the opt-out confirmation with the brand or programme name, so a consumer unsubscribing from several programmes knows which one just ended.
A compliant exampleexample
Acme Coffee Rewards: you have been unsubscribed and will receive no further messages.
Rules you will hit next
5 other rules read campaign.optout_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-OPTOUT-CONFIRMOpt-out confirmation must acknowledge and must not promoteBlockingBLOCKINGMSG-011Opt-out confirmation must be 20–255 charactersBlockingBLOCKINGMSG-082STOP confirmation must acknowledge the requestBlockingBLOCKINGMSG-083STOP confirmation must state no further messages will be sentBlockingBLOCKINGOPS-OPTOUT-CONF-ONLYOpt-out confirmation must be the only message sent after revocationBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKING
MSG-081 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.