STOP confirmation must acknowledge the request
The requirementstatement
The confirmation must acknowledge that the opt-out request was received and acted on.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIAFCCTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Without an explicit acknowledgement the consumer cannot tell whether their STOP registered, and the rational response to that uncertainty is to complain to the carrier. The acknowledgement is what closes the interaction.
How to fix itremediation
State plainly that the consumer has been unsubscribed, in the past tense so it reads as a completed action rather than a request received.
A compliant exampleexample
Acme Coffee: you have been unsubscribed.
Rules you will hit next
5 other rules read campaign.optout_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-OPTOUT-CONFIRMOpt-out confirmation must acknowledge and must not promoteBlockingBLOCKINGMSG-011Opt-out confirmation must be 20–255 charactersBlockingBLOCKINGMSG-081STOP confirmation must name the brand or programmeBlockingBLOCKINGMSG-083STOP confirmation must state no further messages will be sentBlockingBLOCKINGOPS-OPTOUT-CONF-ONLYOpt-out confirmation must be the only message sent after revocationBlockingBLOCKINGMSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKING
MSG-082 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.