Opt-out confirmation must be the only message sent after revocation
The requirementstatement
The campaign must declare a single opt-out confirmation and nothing further after a consumer revokes.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_message
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- FCCCTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
One final confirmation is permitted; anything after it is messaging someone who has revoked consent, which is both the clearest TCPA violation available and a carrier fee event. Declaring a confirmation is fine — declaring a follow-up sequence is a self-reported violation.
How to fix itremediation
Configure exactly one opt-out confirmation, keep it non-promotional, and make sure no other automation can fire at a revoked number afterwards.
A compliant exampleexample
Acme Coffee: you have been unsubscribed and will receive no further messages. Reply HELP for help.
Rules you will hit next
5 other rules read campaign.optout_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CON-OPTOUT-CONFIRMOpt-out confirmation must acknowledge and must not promoteBlockingBLOCKINGMSG-011Opt-out confirmation must be 20–255 charactersBlockingBLOCKINGMSG-081STOP confirmation must name the brand or programmeBlockingBLOCKINGMSG-082STOP confirmation must acknowledge the requestBlockingBLOCKINGMSG-083STOP confirmation must state no further messages will be sentBlockingBLOCKINGOPS-026The universal opt-out keyword set must be declaredBlockingBLOCKING
OPS-OPTOUT-CONF-ONLY is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.