The terms must say one final message follows an opt-out
The requirementstatement
The SMS terms must state that a single confirmation message follows an opt-out and that nothing further is sent.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- SMS terms opt-out section
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
CTIA expects exactly one confirmation after STOP, and a subscriber who receives it without warning reads it as the opt-out having failed — which is the most common trigger for a complaint filed immediately after someone has successfully unsubscribed. One sentence in the terms turns that message from evidence of a broken system into evidence of a working one.
How to fix itremediation
Add the sentence next to the opt-out instruction. Done when the terms set the expectation that one confirmation arrives and nothing after it.
A compliant exampleexample
After you reply STOP we will send one confirmation message, and then no further messages.
Rules you will hit next
One other rule reads SMS terms opt-out section. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-178The terms should say how to re-subscribeMediumMEDIUMPOL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGH
POL-177 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.