The terms should say how to re-subscribe
The requirementstatement
The SMS terms should describe how someone can rejoin the programme after opting out.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- SMS terms opt-out section
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
People opt out during a busy period and want back in later, and without a documented route the only options are to guess a keyword or to contact support — so the business loses a subscriber who wanted to return. It also prevents a worse outcome: a business re-adding a number without fresh consent because the customer asked verbally and nobody recorded it.
How to fix itremediation
Name the re-subscription route beside the opt-out instruction — a keyword, the original sign-up page, or a support contact. Done when the terms answer "how do I come back?".
A compliant exampleexample
Changed your mind? Reply START to rejoin, or sign up again at acmecoffee.com/rewards.
Common mistakespitfalls
- A re-subscription route is a fresh opt-in and has to collect fresh consent with the full disclosure. Do not describe it as "we will just turn you back on".
Rules you will hit next
One other rule reads SMS terms opt-out section. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-177The terms must say one final message follows an opt-outHighHIGHPOL-020A non-English site needs an English policyMediumMEDIUMPOL-027The policy URLs must stay live after approvalMediumMEDIUMPOL-028Keep a dated copy of both documents as submittedMediumMEDIUMPOL-058A service-provider carve-back is required, not prohibitedMediumMEDIUMPOL-076The privacy policy must describe data handling, not sell the programmeMediumMEDIUM
POL-178 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.