SMS terms and privacy policy must link to each other
The requirementstatement
The SMS terms must link to the privacy policy, and the privacy policy should link back to the SMS terms.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms body + privacy policy body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A consumer reading either document should be able to reach the other, and reviewers follow those links to confirm the two belong to the same programme. Orphaned documents also tend to drift apart in content, which produces the contradictions the inverse-trap rules catch.
How to fix itremediation
Add a link from the SMS terms to the privacy policy and a link back the other way, so a consumer landing on either document can reach the other and a reviewer can confirm the two belong to the same programme.
A compliant exampleexample
See our Privacy Policy at https://acmecoffee.com/privacy for how we handle your information.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-020A non-English site needs an English policyMediumMEDIUMPOL-027The policy URLs must stay live after approvalMediumMEDIUMPOL-028Keep a dated copy of both documents as submittedMediumMEDIUMPOL-058A service-provider carve-back is required, not prohibitedMediumMEDIUMPOL-076The privacy policy must describe data handling, not sell the programmeMediumMEDIUMPOL-104The policy must say how message content is handledMediumMEDIUM
POL-188 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.