The terms need an acceptance clause
The requirementstatement
The terms of service must include an acceptance clause saying that using the service constitutes agreement.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms of service body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Without it the document is a statement of intent rather than an agreement, and nothing in it binds anybody — which matters the first time a business needs to rely on a term. It is also the clause whose absence most obviously marks a page as a stub somebody generated to fill a field.
How to fix itremediation
Open the document with the acceptance sentence. Done when the terms say what the reader is agreeing to and by doing what.
A compliant exampleexample
By using acmecoffee.com or placing an order with us, you agree to these terms.
Notesnotes
The acceptance clause must not be used as the SMS consent mechanism — agreeing to terms is not agreeing to receive text messages, and treating it as such is a consent-surface defect rather than a drafting one.
Rules you will hit next
6 other rules read terms of service body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-202The terms should state a minimum ageMediumMEDIUMPOL-205A retail brand's terms should cover orders and paymentMediumMEDIUMPOL-207The terms should include an acceptable-use clauseMediumMEDIUMPOL-213The terms should allocate riskMediumMEDIUMPOL-215The terms should state governing law and venueMediumMEDIUMPOL-203The terms should cover accounts and credentialsLowLOW
POL-200 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.