The terms should allocate risk

The requirementstatement

The terms of service must include a disclaimer of warranties, a limitation of liability and an indemnity.

Severityseverity
MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
terms of service body
Where it liveslayer
Policy pagesPOLICY_PAGE
How Ekas settles itdetectability
AI · formAI_FORM
A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass
Fix the policyTERMINAL_POLICY
The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
Who requires itauthorities
TCR
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

These three clauses are the entire risk position of the agreement, and a business without them is exposed to consequences it never priced. For a messaging programme the limitation matters specifically: undelivered or delayed messages are outside anybody's control, and the carrier disclaimer the SMS terms carry needs a limitation clause behind it to mean anything.

How to fix itremediation

Add all three, and make the limitation consistent with the carrier disclaimer in the SMS terms. Done when the document says what you do not promise and what you are not liable for.

A compliant exampleexample

The site is provided as is. To the extent the law allows, Acme Coffee is not liable for indirect or consequential loss, and you agree to indemnify us against claims arising from your misuse of the site.

Rules you will hit next

6 other rules read terms of service body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

All policy pages rules

POL-213 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.