The terms should include an acceptable-use clause
The requirementstatement
The terms of service must include an acceptable-use or prohibited-conduct clause.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms of service body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The clause is what lets a business remove a user who is abusing the service, and without it every enforcement decision is unsupported. For a brand running a two-way messaging programme it also covers the inbound side, where abusive replies otherwise have no stated consequence.
How to fix itremediation
Add the acceptable-use clause naming the prohibited conduct and the consequence. Done when the terms say what would get someone removed.
A compliant exampleexample
Do not use our site or our text programme to send unlawful, abusive or fraudulent content. We may suspend access for anyone who does.
Rules you will hit next
6 other rules read terms of service body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-200The terms need an acceptance clauseMediumMEDIUMPOL-202The terms should state a minimum ageMediumMEDIUMPOL-205A retail brand's terms should cover orders and paymentMediumMEDIUMPOL-213The terms should allocate riskMediumMEDIUMPOL-215The terms should state governing law and venueMediumMEDIUMPOL-203The terms should cover accounts and credentialsLowLOW
POL-207 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.