Keywords in the SMS terms must match the keywords declared on the campaign
The requirementstatement
The opt-out keywords listed in the published SMS terms must be the same set declared on the campaign registration.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms body + campaign.optout_keywords
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A consumer relies on the terms, a reviewer relies on the registration, and the platform honours whatever it was configured with. When those three disagree, someone texts a keyword that is published but not honoured — which is a Severity-0 style failure dressed up as a documentation inconsistency.
How to fix itremediation
Make the published keyword list and the declared keyword list identical, and confirm your platform honours every keyword in it.
A compliant exampleexample
Both list: STOP, QUIT, END, REVOKE, OPTOUT, CANCEL, UNSUBSCRIBE.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-230 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.