The site must have an About page and a Contact page
The requirementstatement
An About page and a Contact page must exist on the brand domain.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- site navigation
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- PlivoTCRMessageIQ
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
These two pages are where a reviewer goes first, because between them they answer who this is and how to reach them — the two questions the whole website requirement exists to settle. A site that answers both somewhere in a scrolling home page still fails the reviewer's habit of looking for them in the navigation.
How to fix itremediation
Add an About page describing the business and a Contact page carrying an address, a phone number and an email, and link both from the site navigation. Done when both are reachable in one click from the home page.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30919 | Yes |
Notesnotes
Absorbs POL-039, which states the same page inventory and adds the privacy policy and terms — those two are already required by WEB-045 and WEB-046. Severity divergence in the catalog: Plivo lists the missing pages among its rejection reasons while the row itself is graded MEDIUM; graded HIGH here because two of the four pages it names are separately BLOCKING.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-018The site must be readable in EnglishHighHIGHWEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGHWEB-026The site must look established rather than erected for the registrationHighHIGHWEB-028A campaign landing page is not the brand websiteHighHIGHWEB-030E-commerce brands need a published catalogHighHIGHWEB-032The business name must be visible on the page, not only in the markupHighHIGH
WEB-043 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.