An undeclared additional use case must be surfaced
The requirementstatement
Where the website or description implies a message category the campaign has not declared, it must be flagged.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website + campaign.description
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioSinch
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Live traffic must match the registered use case, and an undeclared category is a violation waiting to happen the first time that content is sent. Catching it at registration is the difference between adding a use case and being filtered later.
How to fix itremediation
Declare every category you will send, or remove the undeclared one from your plans. MIXED covers promotional plus transactional.
A compliant exampleexample
Site shows cart-abandonment flows → declare MARKETING (or MIXED), not ACCOUNT_NOTIFICATION alone.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-018The site must be readable in EnglishHighHIGHWEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGHWEB-026The site must look established rather than erected for the registrationHighHIGHWEB-028A campaign landing page is not the brand websiteHighHIGHWEB-030E-commerce brands need a published catalogHighHIGHWEB-032The business name must be visible on the page, not only in the markupHighHIGH
WEB-062 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.