A verbal-only programme should not point at a website with no consent surface
The requirementstatement
Where verbal opt-in is the only declared consent method, the registration must not supply a website opt-in URL that shows no SMS consent surface.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.website vs the declared consent method
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- AWS
- When it appliesapplicabilityText
- Applies when consent was collected by live verbal and IVR.
Why this rule existsrationale
A reviewer given a URL looks for the opt-in on it, finds nothing, and records that the consent surface could not be verified — which is a worse outcome than the honest one, where a phone script is the evidence and the site was never offered as such. Brands do this by reflex because the form asks for a URL, so they paste the home page.
How to fix itremediation
Describe the call in the message flow and attach the script or recording as the evidence, rather than pointing at a page that does not collect consent. Keep the website on the brand record, where it belongs — this rule is about the opt-in URL only.
A compliant exampleexample
message flow: "Consent is captured verbally during the support call; the agent reads the disclosure from the attached script." No opt-in URL supplied.
Notesnotes
Flagged unverified in the catalog — an inference from the AWS UNCLEAR_OPT_IN reason rather than a published rule. Tagged to the two verbal methods, so a brand that also collects consent on the web is never asked about it.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-018The site must be readable in EnglishHighHIGHWEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGHWEB-026The site must look established rather than erected for the registrationHighHIGHWEB-028A campaign landing page is not the brand websiteHighHIGHWEB-030E-commerce brands need a published catalogHighHIGHWEB-032The business name must be visible on the page, not only in the markupHighHIGH
WEB-072 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.