Submitted URLs must not redirect
The requirementstatement
A URL submitted to TCR must resolve directly rather than returning a 30x redirect.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.website + campaign URLs
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
TCR forbids redirection on fetched URLs. This is deeply counter-intuitive because the link works perfectly in a browser — including the http-to-https upgrade almost every site performs — so brands submit a URL they have personally tested and are rejected anyway.
How to fix itremediation
Submit the canonical URL you land on after all redirects resolve — with https, the final host (www or bare), and the final path.
A compliant exampleexample
Submit https://www.acmecoffee.com/signup rather than http://acmecoffee.com/signup
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-018The site must be readable in EnglishHighHIGHWEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGHWEB-026The site must look established rather than erected for the registrationHighHIGHWEB-028A campaign landing page is not the brand websiteHighHIGHWEB-030E-commerce brands need a published catalogHighHIGHWEB-032The business name must be visible on the page, not only in the markupHighHIGH
WEB-075 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.