A landing page reached from a message must publish a postal address
The requirementstatement
Any landing site a message links to must publish contact information including a postal mailing address.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- landing page contact block
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- CTIAAT&T
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
CTIA requires the destination of a bulk message to identify who is behind it, and a postal address is the element that makes the owner findable by someone who has no account and no relationship with them. It is also the element businesses drop first when they build a campaign landing page separately from the main site, because the page is designed to convert rather than to inform.
How to fix itremediation
Add the business postal address to the footer of every page a message can reach, alongside a phone number or email. Done when the landing page shows a street address, a city, a state and a postal code.
Notesnotes
Distinct from WEB-114, which requires the landing page to name the owner: this rule is about the address specifically, which is the part most often missing from an otherwise identified page.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-018The site must be readable in EnglishHighHIGHWEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGHWEB-026The site must look established rather than erected for the registrationHighHIGHWEB-028A campaign landing page is not the brand websiteHighHIGHWEB-030E-commerce brands need a published catalogHighHIGHWEB-032The business name must be visible on the page, not only in the markupHighHIGH
WEB-115 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.