Alcohol delivery must gate the ordering flow, not just a splash page
The requirementstatement
An alcohol delivery brand must present the age gate on the ordering flow itself, not only on a marketing splash page.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- checkout and ordering flow
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies when the vertical is alcohol_delivery.
Why this rule existsrationale
Delivery is the case where the gate has to hold, because the transaction ends with alcohol arriving at a door rather than with someone standing at a counter. A splash gate on the marketing site is satisfying to build and does nothing for the ordering app or the checkout subdomain, which is usually a different system entirely.
How to fix itremediation
Add the date-of-birth gate to the ordering flow — the cart, the checkout, and the app — as well as to the marketing site, and verify age again at handover. Done when the order path itself refuses an under-21 date of birth.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30956 | Yes |
Notesnotes
Twilio scopes 30956 to "all linked websites and opt-in flows", which is what makes a splash-page-only gate insufficient here. Tagged to the alcohol_delivery vertical per the catalog condition; the general alcohol threshold rule is WEB-112 and applies whether or not delivery is involved.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-001A brand website URL is requiredBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKING
WEB-111 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.