An override sentence should say the SMS clause prevails
The requirementstatement
The policy should state explicitly that the SMS non-sharing clause prevails over any other sharing language in the document.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy SMS section
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Large policies are edited by several people over years, and no amount of care stops a future section from contradicting the messaging clause. An override sentence is what makes the document survive that — it decides the contradiction in advance, in the brand's favour, instead of leaving a reviewer to decide it against them.
How to fix itremediation
Add one sentence to the messaging section saying it controls wherever the rest of the document says otherwise. Done when the policy answers the question "which clause wins?" without anyone having to interpret it.
A compliant exampleexample
Where anything else in this policy appears to permit sharing of personal information, this section controls for mobile numbers, text messaging opt-in data and consent.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 7103 | Yes |
Notesnotes
Sourced from the research's own generation-validation table rather than from a published carrier rule: it is the mitigation for POL-064, POL-066 and POL-069 rather than an independent requirement, which is why it is graded HIGH and worded as an expectation.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-068 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.