The site, the registered name and the registered address must agree
The requirementstatement
The business described on the website, the registered company name and the registered postal address must corroborate one another.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- website content vs brand.company_name + brand address
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- AWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Verification works by finding the same business in two independent places, so a site that names a different company, or shows an address in another state, leaves the reviewer with two businesses and no way to join them. The honest version of this is common: the registration carries the legal entity and the accountant's address while the site carries the trading name and the shop, and nothing on either says they are the same people.
How to fix itremediation
Publish the legal entity name and the registered address somewhere on the site — the footer, the contact page or the terms — even where the business trades under a shorter name. Done when a stranger reading the site can find both values exactly as the registration states them.
Common mistakespitfalls
- A registered agent or accountant address on the brand record and the shop address on the site is a mismatch even though both are true. Publish both on the site, or register the one the site shows.
Notesnotes
The catalog scopes this to the toll-free verification path, where AWS applies it as the business-verification standard. It is authored universally because the same corroboration is what every vetting path performs; where a provider does not apply it, satisfying it costs nothing.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-001A brand website URL is requiredBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKING
WEB-037 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.