A cart-reminder programme must say so in the opt-in terms on the site
The requirementstatement
Where the programme sends shopping-cart reminders, the opt-in terms shown at the call to action must disclose it.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- opt-in disclosure text on the site
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- T-Mobile
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A cart reminder is a message about something the consumer did not finish doing, sent because their behaviour was tracked — so T-Mobile requires it to be disclosed where consent is given rather than discovered when the first one arrives. Retailers add abandoned-cart flows through a platform months after the checkbox copy was written, and nothing in that flow prompts anyone to go back and update it.
How to fix itremediation
Add cart reminders to the message types named in the opt-in disclosure beside the consent control. Done when the text at the checkbox names them alongside whatever else the programme sends.
Common mistakespitfalls
- Updating the SMS terms page is not enough on its own — T-Mobile asks for the disclosure at the call to action, which is the checkbox copy, and POL-109 separately asks the privacy policy to say how abandonment is detected.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| T-Mobile | 8003 | Yes |
Notesnotes
Conditional on cart-reminder traffic being in scope, which no applicability dimension expresses — there is no cart-reminder attribute. The condition is carried in the criteria, which pass immediately when the programme sends no cart reminders.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-001A brand website URL is requiredBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKING
WEB-068 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.