The described opt-in and the live opt-in must both pass, separately
The requirementstatement
The call to action as described in the registration and the call to action as it appears live on the website must be audited as two separate passes.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow + live website opt-in
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Ranked the #2 most-missed check in the catalog. A brand can describe a perfect opt-in that does not exist on the site, or run a compliant opt-in and describe it badly — those are different failures with different fixes, and collapsing them into one verdict hides whichever one is broken. Reviewers genuinely do both passes.
How to fix itremediation
Reconcile the two: make the live page carry everything the description claims, and make the description match what the page actually shows. Where they diverge, fix the page first — the page is what the consumer saw.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-001A brand website URL is requiredBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKING
WEB-069 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.