The whole site must be screened for prohibited content, not just the landing page
The requirementstatement
Prohibited-content screening must cover the entire website, not only the page the campaign points at.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website (all pages)
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TCRTwilioAWST-Mobile
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Vetting crawls the brand's whole site, so a compliant campaign landing page does not protect a business whose shop sells vape hardware two clicks away. This is a common and expensive surprise: the campaign content is clean and the registration still fails on the brand.
How to fix itremediation
Audit the whole site against the prohibited-content list before registering. Where the business genuinely sells a restricted category alongside a compliant one, expect the brand to be judged on the restricted category.
Notesnotes
Requires multi-page crawling. Today the product fetches a single page, so this rule is a known coverage gap rather than an implemented check.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-001A brand website URL is requiredBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGWEB-016The website must be machine-crawlableBlockingBLOCKING
WEB-119 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.