No lead-generation, affiliate-marketing or SEO-services content on the site

The requirementstatement

The brand website must not host or promote lead generation, affiliate marketing or SEO and marketing-agency services.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: crawled website content
Where it liveslayer: WebsiteWEBSITE
How Ekas settles itdetectability: AI · crawlCRAWL; Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
What the fix involvesfailureClass: Fix the websiteTERMINAL_WEBSITE; The fix lives on your site. No amount of rewording the form clears it.
Who requires itauthorities: AWSBandwidthTelnyxTwilio
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Selling consumer contact details onward is the activity the whole consent framework exists to stop, so a site that advertises it describes a business model carriers refuse rather than a page they want edited. The trap for honest businesses is the word rather than the trade: an ordinary shop with a partner or referral programme page reads, to a screen looking for exactly this, like a lead broker.

How to fix itremediation

Remove lead-generation, affiliate and SEO-services copy from the brand website and re-crawl before resubmitting; Telnyx states the remediation in exactly those terms. Done when nothing on the site offers to pass a visitor's details to anybody else. Where that copy describes what the business actually does, the registration cannot be saved by editing.

A compliant exampleexample

Replace "Join our affiliate network and monetise your traffic" with "Refer a friend and you both get $10 credit — we never share your friend's details."

Common mistakespitfalls

AWS and Twilio both mark their codes non-remediable, so a rejection under this heading ends that campaign even where the site edit would have been enough. Fix the site before submitting, not after.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twiliogen2	30951	No
Bandwidth/DCA	708	No

Notesnotes

failureClass is TERMINAL_WEBSITE because the common case is removable copy and Telnyx publishes exactly that remediation, while the provider codes are marked non-remediable. The two answer different questions — ours is what to do before submitting, theirs is what happens after a rejection.

Rules you will hit next

6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

WEB-122No adult content on the site or any page it links toBlockingBLOCKING WEB-123No hate-group brandBlockingBLOCKING WEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKING WEB-127No tobacco or vape product content on the siteBlockingBLOCKING WEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKING WEB-129No gambling content on the siteBlockingBLOCKING

All website rules

WEB-131 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.