No multilevel-marketing content on the site
The requirementstatement
The brand website must not host or promote multilevel-marketing or distributor-recruitment content.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- Telnyx
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
MLM recruitment over SMS produces complaint volumes carriers treat as a category problem rather than a sender problem, so the screen is applied to the business rather than to the messages. Individual distributors are caught by it while believing they are registering an ordinary small retail business, because from the inside that is what it is.
How to fix itremediation
This business model cannot be registered. An independent distributor cannot separate themselves from it by registering the personal brand instead — the site is what is screened.
Notesnotes
Single-source in the catalog (Telnyx AUP) but authored universally: the message-side twin MSG-LEAD-GEN carries the same prohibition on recruitment content across several providers, so narrowing this to one provider would drop a real requirement.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKING
WEB-134 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.