No law-evasion or questionable-legality products in the catalog
The requirementstatement
The brand website must not host or promote law-evasion and protection-bypass products, or products of questionable legality.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- crawled website content
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- AT&T
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
AT&T names a specific old list — radar detectors, descramblers, copyright-bypass tools, miracle cures, witchcraft and good-luck merchandise — and it survives because those categories still attract the complaint patterns that put them there. A general retailer meets it through a single novelty line nobody thought about, which is why the fix is almost always the catalog rather than the business.
How to fix itremediation
Remove the named product lines from the catalog, or drop the effectiveness claim where the item is a novelty. Done when nothing in the catalog is sold as a way around a law or as a remedy it cannot deliver.
A compliant exampleexample
List a "lucky bean charm — novelty gift, no claims made" rather than "brings prosperity within 7 days".
Notesnotes
Severity divergence inside the source: the questionable-legality clause is graded HIGH and the descrambler and radar-detector clauses MEDIUM. Graded MEDIUM overall because the enforcement in practice attaches to the product line rather than the brand, and the fix is a catalog edit.
Rules you will hit next
6 other rules read crawled website content. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-122No adult content on the site or any page it links toBlockingBLOCKINGWEB-123No hate-group brandBlockingBLOCKINGWEB-126No firearms, ammunition or explosives sales on the siteBlockingBLOCKINGWEB-127No tobacco or vape product content on the siteBlockingBLOCKINGWEB-128No cannabis, CBD, hemp or kratom content anywhere on the siteBlockingBLOCKINGWEB-129No gambling content on the siteBlockingBLOCKING
WEB-140 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.